Posts tagged: Keyword Tag

Google does not use the keywords Meta tag in Web Ranking

Today Google Officially confirmed that they have discontinued the use of Meta keyword tag as one of the ranking factors long ago. This means now Google doesn’t use the “keywords” Meta tag in web search ranking. Google says that people are misusing that Meta Keyword Tag from initial days some are copying the top ranking website tags to their own in order to get top ranking in SERPS. Other major misuse is that Keyword Meta tags is often been stuffed with irrelevant keywords without typical visitors ever seeing those keywords so many years ago Google began disregarding the keywords Meta tag. This does not means that Google will ignore all Meta Tags.

A comprehensive list of Meta’s used by Google is

<META CONTENT=”Your website description goes here “>

<META http-equiv=”Content-Type” CONTENT=”text/html; charset=iso-8859-1″>

<META NAME=”google-site-verification” CONTENT=”+nxGUDJ4QpAZ5l9Bsjdi102tLVC21AIh5d1Nl23908vVuFHs34=”/>

<title> Title of your Web page</title>

<META CONTENT=”noindex, nofollow”>

<meta content=”notranslate” />

<meta http-equiv=”refresh” content=”…;url=…” />

  • Title: The text here becomes the title that is shown in search engine listings, in most cases.
  • Description: The text here is text that search engines sometimes use as a description for your web page when listing it (a meta tag lesson for another time).
  • Robots: This particular tag is configured to ensure that the page isn’t described using the a description that the Open Directory might have for it.

But I personally advice you all that you should still use this tag for Yahoo and Bing.

Other points to note:

  • Google can read both HTML and XHTML-style meta tags, regardless of the code used on the page.
  • With the exception of “verify”, case is generally not important in meta tags.
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